About Us

Our Legacy: The Untold Chapters

The Inception of Almoe Group in Dubai in 1994 was born from a spark of vision shared by co-founders John Simento and the late Tyronne Pires. With an unshakable commitment to customer satisfaction and technological advancement, the company grew rapidly, transforming into the region’s largest AV & IT enterprise with multiple specialised divisions, international operations, and a legacy of innovation spanning three decades. Today, with a team of more than 300+ professionals, Almoe continues to redefine how businesses and multiple industries connect and collaborate.

The roots of Almoe’s success can be traced back to the rich industry experience of our co-founder, John Simento. His move to Qatar in 1982 and subsequently to Dubai in 1984 marked the beginning of a transformative decade in office automation, working with copiers, printers, fax machines, and scanners. This immersive, hands-on experience in servicing, repairing, installing, and eventually selling these technologies provided John with invaluable industry knowledge, built his credibility, and forged lasting client relationships, laying the groundwork for his entrepreneurial journey.

While John provided the steady vision and technical depth, Tyronne Pires brought unmatched passion and bold strategies. Together, they formed a dynamic partnership where differences became strengths. Their contrasting styles ignited creativity, led to spirited discussions, and ultimately forged Almoe’s culture of resilience, ambition, and excellence. Tyronne’s energy and determination left a permanent mark on the company, and though his passing in 2020 was a profound loss, his legacy continues to inspire every step forward.

From its beginnings as Al-Mubarak Office Equipment (ALMOE), the company quickly ventured beyond traditional office machines into the growing AV industry. Early success with overhead projectors, followed by breakthrough partnerships with global leaders such as Epson, Sony, and LG, established Almoe as a pioneering distributor and laid the foundation for its regional expansion.

In 2004, Jamal Sabri joined as Chief Financial Officer and quickly became instrumental in shaping the group’s growth strategy. His deep financial insight, coupled with his ability to connect with people, led him to take on the role of Group CEO. Under his leadership, Almoe diversified its offerings, expanded internationally, and launched in-house innovations such as Specktron. Today, Jamal continues to carry forward the legacy of John and Tyronne, steering the group with a balance of vision, discipline, and global ambition.

Our Purpose & Values

Purpose

To integrate cutting-edge audiovisual and information technology solutions that transform communication, inspire productivity, and spark innovation across diverse industries.

Core Values

    • Innovation
      We are committed to staying ahead in a rapidly evolving technology landscape. By continuously exploring new ideas and adopting the latest advancements, we design solutions that expand possibilities in audiovisual and information technology. Innovation for us means creating practical, forward-looking solutions that help our clients succeed today and prepare for tomorrow.
    • Excellence
      Excellence is at the heart of everything we do. We hold ourselves to the highest standards of quality, precision, and professionalism, ensuring that every solution is delivered with care and consistency. From planning to execution, we focus on exceeding expectations and building trust through dependable performance.
    • Collaboration
      We believe lasting success comes from working together. Our culture is built on teamwork, mutual respect, and open communication. By partnering closely with clients, suppliers, and colleagues, we combine diverse expertise to create solutions that are tailored, effective, and sustainable.

CSR and Sustainability

At Almoe, growth goes hand in hand with responsibility. We recognise that our role as an industry leader extends beyond business performance and into the communities and environments we serve. Our corporate social responsibility initiatives align with the UAE’s national agenda and the United Nations Sustainable Development Goals, focusing on education, workplace diversity, environmental stewardship, and community well-being.

In 2020, we carried out a comprehensive global carbon audit for 2019 and 2020, examining our operations and major emission categories. This assessment provided detailed insights into our scope 1, 2, and 3 emissions and set the foundation for our long-term sustainability journey. Based on these findings, we have committed to achieving Net Zero Carbon for Operations by 2040.

Sustainability is integrated into how we innovate and operate. From offering energy-efficient products to enabling digital solutions that reduce environmental impact, we are committed to responsible growth that balances business progress with care for the planet. We believe every step forward must also contribute to a better future. By aligning business growth with measurable climate action and community impact, Almoe strives to leave a positive legacy for generations to come.

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